Energy IntelligenceWe came to software from the switchgear, not the other way round.
Shockflo started in EV charging hardware and OEM development. We designed products, worked with factories, certified them, and shipped them. That work taught us something the software-first companies keep learning the expensive way: the gap between a device that appears in a portal and a device that can be dispatched reliably is where most energy projects quietly fail.
The more charging we installed, the more obvious it became that the charger was rarely the problem. The problem was the supply it sat behind, the solar exporting at a fraction of its value on the same roof, and the fact that nothing on site was talking to anything else. That's the business we're in now.
Before founding Shockflo, our founder delivered EV charging infrastructure across UK commercial estates — including national hotel groups, global logistics operators and international property management firms. Named references available on request.
Three commitments we'd like to be held to.
We separate what's live from what's coming
Our capability table on the Platform page states which functions are live, which run through a partner and which are still in development. It is updated as things move, and we will not describe a roadmap item as a product.
We won't quote flexibility income we can't evidence
A site's theoretical flexible capacity is not its certified, deliverable capacity. We don't put a revenue figure in front of you until a market partner has assessed the asset, the route and the operating constraints.
You keep your data and your options
You own your site data and can export it. Because market targets enter through one controlled interface, you can change optimiser later without redesigning the site. We'd rather earn the renewal than trap it.
A small UK team that has actually been on site. Shockflo is early, and we would rather you knew that from us than found it out later.
Julie Zhu
Founder & CEOChemical and biomolecular engineering graduate of the University of Sydney. Serial entrepreneur; previously led the EV charging business line at Mulberry Auto Parts to a leading position on Amazon.
Dean Haywood
Co-Founder & CTOFifteen years in electrical and EV charging infrastructure. Leads UK technical and commercial strategy, solution design and site delivery.
Celery Qin
Sales DirectorEleven years in cross-border trade, securing accounts including Walmart and leading e-commerce platforms across Europe and Australasia.
Liao Yu
Head of Flexibility & Market OperationsGeneral Manager of the Power Operation Centre at LONGi Green Energy. Twenty-four years in Germany across State Grid, Siemens and 50Hertz, with more than twenty years in renewable grid integration and market mechanisms. Oversees Shockflo's aggregator relationships — market strategy, revenue verification, data quality and commercial terms.
Hana Liu
Marketing DirectorFormer global marketing lead at DJI. Technology brand marketing director and corporate strategy advisor.
to follow
Tom Qin
Development DirectorLeads platform and integration development, working across Shockflo's middleware, edge and AI systems. Responsible for connecting site assets into the platform data model.
YongZhe Chang
Chief AI ScientistAssociate Professor at Tsinghua University and Chief Scientist of National Intelligent Aerospace. Specialises in multi-source data modelling, predictive decision-making and AI engineering.
to follow
Yongli Chen
Data ScientistWorks on consumption analysis, forecasting and the modelling behind Shockflo's site assessments. Turns half-hourly data into the figures behind every recommendation.
Rinutei Lin
Project DirectorSeven years in B2B senior management, focused on turning commercial strategy into delivered outcomes. Coordinates project delivery and internal operations across the Shockflo team.
UK site work — surveys, installation and commissioning — is delivered by Dean and our approved UK installation partners. Platform, data and market operations are delivered by our wider team.
Start with your worst-performing site.
It's usually the one with the clearest case, and the fastest way to find out whether we're any use to you.